I visited my local SBUX this morning explicitly to check out the new VIA product.
The resident partner told me right away, "Via is way better than any other instant coffee."
Hello. Who younger than 45 or 50 has ever tasted instant coffee? On purpose? We had Sanka / Nescafe in the house when I was a kid, but I wasn't much of a coffee drinker then. She might just as well have told me, "Via is way better than the coffee they serve in prison."
And I was trying to conjure up that place - that 4th or 5th place? - where I would have no access to a passable cup of coffee. Every place I could come up with also lacked the essential ingredient of hot water (except for the highway rest stop where the volunteers provide free coffee for weary travelers - that's it!)
All kidding aside (yeah, right), Via tasted pretty good in the cup. It's an 8 oz. serving that I would recommend stretching to 10 oz. Dark, strong with a bit of grit left at the bottom of the cup.
Way better than the swill I used to drink in Prison.
Posts
