Doesn't every sports team need an "official" coffee and donut sponsor??

via soundersfc.com

Seattle Sounders FC and Seattle Seahawks think so

Posted via web from sean o'connor

I told you not to park there.

There we were, all 6 of us, and the limo breaks down and...

This shot reminds me of AAA of Washington's ad campaign that basically says, it's never just a simple breakdown on the side of the road - there are always repercussions...

Nice Shot w/a Powershot???

In a magazine ad for a camera, is it fair to assume that the photo featured in the ad was taken using the actual camera being advertised??

How to verify? It reminds me of the "scandal" surrounding Microsoft staff using Apple and other products to create websites and such - even though MS made similar (though not quite as good?) products.

For the record, the photo of this ad for Canon Powershots was taken with a Powershot.

Ads that give me pause.

Billboards are supposed to be understandable in under 3 seconds driving over 55 miles per hour. Around Seattle, McD's is pushing their new "frappé" beverage (don't get me started on that!) and this is one of the executions in the campaign.

Do you know what it means, immediately, sitting in your chair? I'll admit that it was a mental distraction for me for about a mile as I pondered the options...  eleven (in the boldest of helvetica)? 2 bars in a box? And then I thought of electronic devices and the iconography that is used to explain the functionality of the various buttons that control them... duh! And then I missed my exit.

The user interface of personal electronics is practically a synonym for what the McD's brand stands for. Right?? Are you lovin' it?

Do you have reservations? Definitely.

In my 18+ years in Seattle, I've eaten at Ivar's twice. Some would say that was one too many times - I think it was just perfect.




I'm not a huge fan of their food, but I think their new billboard campaign is a great effort. Tapping into their Olde Tyme heritage and consumer nostalgia. And the art execution is great.

Anyone know whose work this is?

On the Driver's Side...

It's not easy bringing personality to a commodity, but I think the new 76 Gas campaign is excellent. Every driver feels at least a little bit like the king of the road when they're behind the wheel and this new positioning ("We're on the driver's side.) taps into that nicely. (Remember VW's "Drivers Wanted")

The idea that the driver has veto power over the music. Or, if you happen to be a bus driver, then you have to deal with 30+ backseat drivers. And my favorite, yes, if everyone drove like me the world would be a better place.

I don't, however, love each execution unconditionally. I could do without the bladder reference.

Anyway, I'm a sucker for a good double entendre and I know that some of these billboard / bus card executions have made me smile and feel good about 76 - where before there was no feeling at all.

Fill'er up.